Last Updated on August 15, 2022 by smartdigitaladmin
What Email Marketing Software Is Best?
10 Best Email Marketing Services and Platforms 2022
Email marketing is an incredibly powerful tool for any business.
Email marketing is still one of the most cost-effective digital marketing services. In fact, email marketing is one of the most effective marketing that exists.
In fact, a little known fact is that for every $1 you invest in an email marketing service you get $44 in return?
Providers of email marketing services and email marketing software have grown considerably over the last few years.
The best way to find the right email marketing service is to search Google, or whichever search engine you use, for top email providers or email marketing service. or email marketing campaigns
Aweber Email Marketing
Aweber Email Marketing has many great features, including automated email campaigns, automated data entry, and many other tools that can help you grow your business.
How To Get Started With Email Marketing Services
This guide will review 10 of the top email marketing services that offer email marketing. Some are paid and some are free.
Most of these tools and software that email marketing services offer are really good - you just have to find the one best fit for your needs
You might already have an email list, you might want to send cold emails or just look for a service to complement your Gmail account?
Some tools only do promotions while others include list management and automation as well. A few even have apps that can be added to your website for easy access.
Make sure if youre going to sign up with anyone that they accept international users. Again, some are not mobile-friendly so make sure that mobile is taken care of.
So lets get going looking at the 30 best email marketing services for your business.
One of the Best Email Marketing Software for Small Businesses with Professional Support (Free - $19.00/month)
Aweber has been around for a while and is one of the better-known email marketing services for small and medium-sized businesses. In fact, it has over 120,000 customers and has been in business since 1998.
The customer service provided by Aweber is first class and they are helpful with any query you might have. They also offer telephone support which is not common among other email marketing platforms.
Award-Winning Customer Service
Theres a reason why our team of email marketing experts receives constant praise (not to mention several industry awards). Theyre the friendly voices who know the ins and outs of AWeber, and what it takes to get your emails delivered and opened. And theyre here 7 days a week via email, chat and phone to help you grow your business.
Aweber offers an entirely free plan. It is so easy to use and navigate and has a large inventory of templates to choose from, more than many other email marketing software companies.
Aweber gives you 700 designed templates - this compares to Getresponse with 500 and Mailchimp only offer only 80.
As with other tools in this review, they offer drag and drop email builders, with a drag and drop editor, list management and comprehensive analytic reports.
Price: With Aweber, you can pay monthly, quarterly or annually. A pro plan for up to 500 subscribers will cost you $19 a month.
Mobile-friendly email templates, email scheduling and analytics features are available in paid email service starting at $10/month.
SMS marketing is available for promotions starting at $0.05 per message sent. Offers email services as well as customer retention tools like follow-ups based on length of service or purchase dollar amount along with other promotional emails that target purchases by category for better conversions.
$1 trial available; mobile-responsive email templates are offered but no email services are included in the trial period.
Benefits of Aweber
- Drag and drop email builder
- Stunning email templates
- Automated Emails
- Unlimited Image Storage
- RSS to Email
- Industry-led deliverability
2) Pabbly Email Marketing Software
Offers an Excellent Email Delivery Platform with an Independent SMTP
( $24 monthly)
The Pabbly email service offers up a full suite of email marketing tools from form building, subscription, email list cleansing, and email marketing. It provides a complete email marketing service for your business in a bundle called Pabbly Plus.
One of the features of Pabbly is that there are no restrictions on the inherent features such as list management, automation, subscriber segmentation, regardless if you are on a paid or free plan.
You can integrate your own SMTPs and send emails without additional charge.
Using Pabbly you can easily send bulk email campaigns to all your prospects in just one click. It also handles handsomely spam and bounces back complaints about all the popular SMTP providers.
Some Important Features Of Pabbly
- Automatically send emails on re-scheduled days and times.
- Easily use autoresponders.
- 500 plus email templates easily customised
- Collect leads and new customers via subscription forms.
- Send automatic follow-ups.
- User-friendly drag and drop editor
Pabbly email platform boasts a 99% delivery rate and if you are looking for a solid service where you can clean your lists and achieve good open rates, Pabbly might work for you.
Like other email marketing services, Pabbly pricing is based on subscriber numbers.
Get started with Pabbly Today
3) Active Campaign Email marketing software
Best email marketing services - ( $9 month )
I have to say that Active Campaign is one of my favourites when it comes to email marketing tools.
Automating your list segments is intuitive, and you can build list triggers and move users based on dynamic email content, sales follow-ups, and more.
One of the smart tools in Active Campaign tool box is the way they use machine learning.
Using predictive actions Active Campaign takes you through a robust questioning exercise to lead your prospects down its advanced automation features.
The other unique service is that the email marketing platform integrates with over 850 other apps such as Spotify, Woocommerce, WordPress etc.
The automation of your list advanced segmentation is taken care of with triggers built in to move your contacts through email and sales follow-ups.
Lead Scoring System
Active Campaign use what they term a lead scoring system.
What is a lead score?
Its a simple number that goes up or down based on how contacts interact with your business. Do they visit your site? Open an email? Submit a form? Add to their lead score, so you can see how engaged each contact is at a glance.
When a contact hits a certain score you can then automatically send your most engaged subscribers to relevant content.
It is a great innovative system that many large companies use to nurture their email leads.
On this metric Active Campaign are head and shoulders over the rest of the email marketing pack.
Emails from Active Campaign are the least likely to be marked as spam by the leading email providers.
Pricing on Active Campaign is based on what advanced features you are using and the size of your list.
Overall Active Campaign is a great choice if you are looking for the best email marketing service out there. As an email marketing tool, it stands quite tall in the crowd.
Mailerlite is a growing email marketing service with now over 600,000 users on its email marketing platforms.
It has a simple and easy to use interface with attractive email designs. They provide consistent 24/7 email support and telephone support. If you have under 1000 subscribers you can do so with a free plan.
If you take out the upgrade for $10 per month you get access to all the features of the platform to enhance your email marketing campaigns. This includes landing pages, email builders, and other email marketing solutions.
They include a clever click map report that opens per location.
Other great features are;
- A template gallery.
- Easy to use landing page builder.
- eCommerce integrations.
- Unlimited support including email support, phone support.
- Good email deliverability
If you only have up to 1000 subscribers you can take advantage of the free plan.
If you are looking for a flexible pricing email marketing platform, want excellent deliverability, and dont have a large list yet, give Mailerlite a try
This is a well thought out one of the best email marketing services ( Free - $8 plus month) based on the size of your list.
Moosend presents an email marketing platform to help you build your email list, pre-made email templates, message personalisation and marketing automation to focus on customer relations.
Moosend uses an intuitive drag and drop email template builder. The marketing tools help you add images, text, social icons and other items to your email marketing strategy.
This excellent marketing automation tool uses personalized email messages to help build your email list.
They use what they term Recipes which are pre-built automated templates. Eash marketing automation has three components triggers, control steps and actions. With all three you can filter email lists and send certain sequences when certain actions occur.
Some other features:
- Landing page builder
- Opt in Forms
- List Segmentation
- Customer support
Moosend pricing is based on the number of subscribers in your list. They have free email marketing services for users under 1000 subscribers. This includes sign-ups, reporting and unlimited email sends.
The paid plans begin at $8 per month which increases as your subscribers increase.
If youre looking for advanced email automation tools, and drop email editor give Moosend a try.
6) Get Response
The Best For Landing Page Builder and Automated Campaigns ( $12 per month)
Get Response is a compact one-stop shop email marketing software. The Get Response Package offers some of the best email marketing services with email marketing, marketing automation, landing pages, and webinar software.
The automation tools though are intuitive and smart. They help to segment lists on auto pilot. The drag and drop email builder makes it easy to come up with some stunning designs for your emails.
They offer a free 30 day starter plan for all new sign ups. Then you can upgrade to the paid plan at $12 a month.
If you are looking for more advanced features nd marketing automation then Get Response may be for you.
The Best Email Marketing Services For Bloggers ( $9 monthly)
Convert kit was developed and brought to the market by creatives for creatives.
They have a good understanding of the challenges facing sole entrepreneurs and what needs to be done to develop a following.
They have attractive forms, automated emails and tools to organise your lists.
They have quite advanced features for email sequencing which is based on actions both in the email itself and the website visitors. They have a list of segmentation options also.
Ultimately, its an excellent platform for lead funnels.
For example, if a sales professional were trying to close a big deal, they would close it with either a phone call or a simple text-based email. They wouldnt use an image-heavy marketing email full of company branding.
It is also a great email marketing service for lead funnels.
Where they do fall down maybe is the reporting functions. They lack amounts of data you might pick up with other providers such as Active Campaign.
Convertkit offers a free plan for up to 300 subscribers with their paid plans starting at $9 a month. Convertkit is still a great choice for bloggers using sales funnels to drive revenue.
Get started with ConvertKit - top choice for bloggers.
Omnichannel Email Marketing Platform for Ecommerce ( $16 monthly )
Omnisend has a unique approach by enabling email marketing across social media accounts, Whatsapp, and more. They have over 70,000 e-commerce marketers taking advantage of their best email marketing software.
The advantage for e-commerce is that Omnisend can send more relevant messages dependent on the platform being targeted. They analyse website browser and device behaviour on any customer event you might create.
They can track actions on your emails, website, abandoned carts so as to segment messages more succinctly.
They integrate seamlessly with all the major e-commerce platforms, so whether you are using Shopify, Woocommerce you can attach Omnisend for effective email marketing campaigns.
They have a free email marketing service but with their Standard plan at $16, you can send 6000 emails per month.
Omnisend is a great choice for those who want an email provider that works seamlessly with eCommerce.
Omnisend plans start at $16 - try the free plan first.
A Good In All In One Email Marketing Service ( Free - $29 per month)
Gist offers marketing automation, live chat support and an email marketing service that provides an all-round view of your business.
Something different from Gist is the chatbot feature. The Gist bot will qualify leads for you and book appointments in any language. This means you can assign conversations to different team members.
The automation tools in GetGist helps you create a visual workflow that can convert potential customers. using tags you can segment audiences, measure customer behaviour and send the right message. to the right segments of your list.
If you are looking to increase sales leads then GetGist might be for you.
GetGist offer a free package with two support seats
10) Benchmark Email Marketing Service
Best Drag and Drop Editor Feature - ( $13 per month)
Benchmark offer a full feature-packed email marketing tool. It has an intuitive email drag and drops editor, automation and other neat tools like polls, surveys and pop-ups.
You can use sign up forms and pop-ups to encourage users to join your list.
After signing up subscribers are allocated triggers to lead them to automated workflows, such as welcome trails etc.
Subscribers are then nurtured by surveys, polls and well design emails. Benchmark offer A - B testing of subject lines different delivery times etc.
Integrations- they offer full integration opportunities with WordPress, Facebook custom audiences, Zendesk and other Saas solutions.
You can try Benchmark for free and then upgrade at plans starting at ($13 a month)
How Does Email Marketing Software Work?
The best email marketing software is basically using a web-based online platform to handle your email marketing. An email marketing service will send bulk emails to your list of subscribers.
Using an email marketing service for your email campaigns will allow you to collect new customers, enhance customer relations and let you send unlimited emails.
An email marketing platform and most have advanced features that help you reach your audience without expensive advertising.
There are several features you might want to consider when choosing the best email marketing service.
Custom Build Drag and Drop Templates.
If you use drag and drop editor it takes the need away for understanding coding. A well-designed email template is a great sales tool. Usually designed for both desktop and mobile devices they allow you to add your own images and content.
Email automation and drip campaigns
Using tags on your emails will allow you to segment your lists and customise them in your marketing campaigns.
If you build your contact list and undertake many email campaigns you will get to know customer data and can collect an array of data such as click-through rates, purchase behaviour, etc.
Email automation allows you to create landing pages, and send email campaigns incorporating certain email sequences depending on the action of your contact list.
For all your marketing efforts you need data to inform you going forward. Being able to apply b testing to your drag and drop email builder will help define your customers further. Most great email marketing software has analytics built-in.
The Benefits of Email Software For Small Businesses
Finding an email marketing solution for a small business is sometimes one that is overlooked. Where direct mail used to be a key part of marketing strategy, now a business marketing campaign needs an email marketing tool.
Email marketing is now a crucial piece of business engagement and is a great way to procure unlimited contacts and unlimited subscribers to your business.
When you have an opt-in on your landing pages you have someone who is interested in your company.
Choosing the best email marketing service, along with search engine marketing as marketing channels, can make an effective marketing campaign for small businesses.
Here are the benefits of a best email marketing service:
- The return on investment using email marketing has been shown to be as high as $44 for every dollar spent.
- An email marketing service is easy to use. With drag and drop landing pages, email templates and email support, you can create amazing mobile-friendly unlimited emails.
- Email marketing is great for building customer loyalty.
- Using a personalised approach can increase customer engagement.
- Email marketing options are endless and finding the best email marketing software will enhance your business.
5 Email Marketing Best Practices
You have found an email marketing service that you like - what are the best practices to employ within your email marketing?
There is more to email marketing than writing and sending messages or hoping that someone will land on your landing pages and sign up.
Here are some major practices to make a success for your email marketing service providers in 2022.
It is time to move away from promotional emails once you have your list. Using the concept of scarcity has been proven to improve interaction with email open rates and click-through.
For example, if you are launching a new product or service give your list the first view or opportunity to buy.
This is often overlooked but is very important.
The average open rate according to Get Response for a welcome email is over 80%.
A welcome email gives new subscribers a warm welcome but also give relevant content at the right time.
Time To Send Emails
Believe it or not a lot of science has gone into when are the best times to send emails.
The best days to send are usually Monday and Tuesday.
The best times are 6 am - 7 am - we all like to check our emails early, then around 10.00 am, 1 - 2 pm after lunch and then 5 pm - 6 pm before we leave work.
Dont forget to say a thank you email when someone orders from you.
Email Subject Lines
Really important are subject lines. 47% of people open an email based on the subject line. So getting that right is crucial.
Three simple rules when developing subject lines.
- Make it personal to the recipient.
- Use numbers where possible - 50% off!! etc
- Convey a sense of urgency
Email Marketing FAQs
What are the types of emails you can send?
The most common ones are email newsletters and marketing emails. The idea is to keep your list updated on what is new going on in your business.
Then there are what are termed transactional emails. These are normally associated with a sale or sales enquiry - such things as order confirmations, invoices, receipts etc.
These are action-based emails that are usually based on a subscribers action. such as welcome emails etc.
Can I Do Email Marketing For Free?
Yes, many of email marketing software companies offer a free plan. Normally with a free plan, you are allowed a certain amount of subscribers. For example, Pabbly offer unlimited emails to 100 subscribers for free so great starting point.
So there are free email marketing software solutions out there and most paid plans will let you store unlimited contacts.
What Are The Steps When Getting Started?
Here are the basic steps to follow:
- Select a email marketing solution that you think fits your business model.
- Gather subscribers via landing pages, contact forms.
- Create email templates.
- Make sure your content is error-free.
- Use b testing and A/B testing
- Preview all emails before sending
- Schedule to send your emails at the best time.
What Does Email Optimisation Mean?
In order to make sure your emails are hitting the spot, you need to monitor and test your emails. You need to split test and analyse the data.
Test out different variables such. as subject lines, when to send them, any imagery in the emails. Then see how these impact your open rates and click-through rates.
I hope this run-through of the top email service providers will be useful in helping you select a provider for your business.
Many of the email service providers are hard to tell apart but there usually are subtle differences that might be more in tune with your business.
My final recommendations would be:
If you are looking for a feature-rich provider with a free plan, phone support and all the features then I would choose Active Campaign.
If you are looking for advanced email automation features then Moonsend is an attractive choice.
Finally, a good all-round provider incorporating email automation, form builders, subscription forms, and automated workflows - Pabbly would be an excellent choice.
I know the list is not exhaustive, let me know in the comments any provider that you would recommend that I have not covered.